Our Story
16 Years of Turning Fleet Chaos Into Fleet Control
Started With 12 Clients and a Simple Question
Founder David Mercer spent 14 years as a fleet operations director watching companies lose millions to scattered data and reactive management. He started Pinnacle with 12 clients and one promise: every vehicle, every cost, one dashboard. Within 18 months, those 12 clients had saved a combined $2.1 million.
100 Clients, 8,000 Vehicles, 6 Service Lines
We expanded from pure fleet management into driver solutions, predictive maintenance, fuel optimisation, compliance, and remarketing. The integrated model meant clients could manage every fleet function through one partner — and the results compounded. Average cost reduction hit 20% across the portfolio.
52,000 Service Locations. 12 Industries. Coast to Coast.
Our maintenance network grew to 52,000+ approved service locations nationwide. We launched industry-specific solutions for distribution, construction, field services, government, healthcare, and utilities — because a one-size-fits-all approach doesn't cut it when every industry has different compliance rules.
340+ Clients. 48,000+ Vehicles. 97% Stay With Us.
We manage more vehicles than ever — and our client retention rate is 97%. Not because of contracts (we don't lock anyone in), but because the savings are real, the data is clear, and the relationship works. Every number on our website comes from audited client data. If we can't prove it, we don't claim it.
Leadership
The People Behind Your Fleet Savings
Our leadership team has a combined 72 years in fleet operations, logistics, and technology. They've managed fleets. They've felt the pain. They built Pinnacle to fix it.
David Mercer
Founder & CEO
14 years as a fleet operations director before founding Pinnacle. Obsessed with making fleet data visible and actionable.
Rachel Park
Chief Operations Officer
Former logistics VP at a Fortune 500. Built our service delivery model that drives 97% client retention.
Kevin Nakamura
Chief Technology Officer
Built our real-time fleet dashboard and predictive maintenance engine. Previously led data teams at two logistics startups.
Tara Sullivan
VP of Client Success
Leads a team of 28 fleet advisors. Personally managed onboarding for 140+ clients. Your dedicated contact from day one.
What Drives Us
Five Principles That Shape Every Decision We Make
Data Over Opinions
Every recommendation backed by numbers. Every claim on our site verified by audited client data.
Earn It Every Month
No lock-in contracts. 97% retention because results speak, not legal obligations.
Your Fleet, Not Ours
We build solutions around your needs, not our product catalogue. Custom always.
People, Not Portals
A dedicated fleet advisor who knows your business — not a ticket queue or chatbot.
Radical Transparency
Real-time dashboards, monthly savings reports, and published case studies. Nothing hidden.
Want to Join the Team That's Changing Fleet Management?
We're 120+ people across operations, technology, and client success. If you love solving real problems with real data, we'd like to hear from you.